Brave New World Essay -- Literary Analysis, Aldous Huxley

Brave New World written by Aldous Huxley and Nineteen Eighty- Four written by George Orwell reveal characters of the future world that have lost freedom due to the loss of valued qualities. Bernard Marx, Lenina Crowne, and Helmholtz Watson compare to the characters in Nineteen Eighty- Four who were ruled under Big Brother. Bernard, Lenina, and Helmholtz disclose the loss of valued traits such as, responsibility, respect, individuality, and the capability of true love. In the future society Bernard, Lenina, and Helmholtz live in, they lack normal responsibilities. Consequences are unheard of. In Nineteen Eighty- Four Winston and other characters had certain responsibilities. They had to attend work and have children which were their â€Å"duties† but, they did not have to worry about normal responsibilities. They simply had no freedom to do as they please. In Brave New World they used a drug called Soma to escape on their â€Å"holiday.† It became a necessity for them. Lenina always sang, â€Å"A gramme is better than a damn† (Huxley 78). They did not know how to function without their escape drug. Society was dependent on Soma, â€Å"The holiday it gave was perfect and, if the morning after was disagreeable, it was so, not intrinsically, but only by comparison with the joys of the holiday. The remedy was to make the holiday continuous† (103). The characters in Brave New World were responsible for their happiness. They did not ever worry about dealing with any kind of consequences for their actions. They simply did as they pleased and took Soma to fix any type of problem. When John does not follow Lenina back to her room after the day they spent together she begins to tear, â€Å"Drying her eyes, Lenina walked across the roof to the lift. On her way dow... ...Still wearing her shoes and socks, and her rakishly titled round white cap, she advanced towards him. â€Å"Darling. Darling! If only you’d said so before!† (131). Lenina was dying to have sex with John. It was the only way she could express her feelings. She did not love John the way he loved her. Lenina was convinced it was the same because, she did not understand what true love was. Due to the lack of freedom and independence the characters in Brave New World do not have valued qualities. Bernard Marx, Lenina Crowne, and Helmholtz Watson lack many qualities that make one human. In Nineteen Eighty- Four society was ruled under a close watch. They also lacked important valued qualities. Bernard, Lenina, and Helmholtz reveal the loss of valued traits such as, responsibility, respect, individuality, and the capability of true love throughout the novel.

Night World : Daughters of Darkness Chapter 12

What happened then was interesting. Mary-Lynnette got to see the sisters do all the things she'dmissed earlier in the clearing. All the hissing and the clawed fingers. Just like the movies. Except that when a vampire hissed, it sounded real. Like a cat, not like a person imitating a cat. All three girls jumped up and stood ready to fight. There wasn't any weird grimacing. But Jade and Kestrel were showing teeth that were long and beautifully curved, coming to delicate feline points that indented the lower lip. And something else. Their eyes changed. Jade's silvery-green eyes went even more silvery. Kestrel's golden eyes looked jewel-yellow, like a hawk's. Even Rowan's eyes had a dark light in them. â€Å"Oh, boy,† Mark whispered. He was standing beside Jade, staring from her to Ash. Ash said, â€Å"Hi.† Don't look at him, Mary-Lynnette told herself. Herheart was pounding wildly and her knees were trembling. The attraction of particle to antiparticle,she thought, remembering a line from last year'sphysics lass. But there was another, shorter namefor it, and no matter what she said to herself, she couldn't keep it out of her mind. Soulmates. Oh, God, I really don't want this. Please, please, Ididn't ask for this. I want to discover a supernova and study mini-quasars at the Gamma Ray Observatory. I want to be the one who solves the mystery of where all the dark matter in the universe is. I don't want this. It should have happened to someone like BunnyMarten, someone who spent timelonging for romance. The only thing Mary-Lynnette longed for wassomebody to understand †¦ †¦ to understand the night with you,a distant part ofher mind whispered. And instead here she was, stuck with a guy whose own sisters were terrified of him. It was true. That was why they were standingpoised to fight, making threatening noises. Even Kestrel was afraid of him. The moment Mary-Lynnette realized that, anger washed out the trembling dismay inside her. Whatever she felt about Ash, she wasn't afraid of him. â€Å"Don't you ever knock?† she said and walked toward him. Strode toward him. She had to hand it to her new family. Both Jadeand Kestrel tried to grab her and keep her from getting close to their brother. Protecting her. MaryLynnette shook them off. Ash eyed her warily. â€Å"Oh. You,† he said. Unenthusiastically. â€Å"What are you doing here?† â€Å"It's my uncle's house.† â€Å"It's your aunt's house and you weren't invited.† Ash looked at his sisters. Mary-Lynnette could justsee little wheels turning in his head. Had they already told about the Night World or not? Of course, if they hadn't, their behavior should be giving somebody a due. Most human girls didn't hiss. Ash held one finger up. â€Å"Okay. Now, listen† Mary-Lynnette kicked him in the shins. She knew it was inappropriate, she knew it was uncalled-for, but she couldn't stop herself. She just had to. â€Å"Oh, for God's sake,† Ash said, hopping backward. â€Å"Are you crazy?† â€Å"Yes, she is,† Mark said, abandoning Jade and hurrying forward to take Mary-Lynnette's arm. â€Å"Everybody knows she's crazy. She can't help it.† He backedup, pulling. He was looking at Mary-Lynnette as if she'd taken all her clothes off and started to dance the mambo. So were Kestrel and Jade. Their eyes had gone ordinary, their teeth retracted. They'd never seen anyone treat their brother quite this way. And to have a human doing it †¦ If the girls had superhuman strength, Ash was undoubtedly even stronger. He could probably flatten Mary-Lynnette with one blow. She still couldn't help it. She wasn't afraid of him, only of herself and the stupid floating feeling in her stomach. The way her legs wanted to fold under her. â€Å"Will somebody just tell her not to do that anymore?† Ash was saying. Kestrel and Jade looked sideways at Mary-Lynnette. Mary-Lynnette shrugged at them, her breath coming quickly. She saw that Rowan was looking at her, too, butnot in the same dumbfounded way. Rowan looked worried and surprised and sorry. â€Å"You've met,† she said. â€Å"I should have told you,† Mary-Lynnette said. â€Å"Hecame to our house. He was asking my stepmotherabout you and your friends-saying that he needed to approve them because he was head of the family.† All three girls looked at Ash with narrowed eyes. â€Å"So you have been around,† Kestrel said. â€Å"Forhow long?† Rowan said quietly, â€Å"What are -you really doinghere?† Ash let go of his shin. â€Å"Can we all sit down and talk about this like reasonable people?† Everyone looked at Mary-Lynnette. She took a deep, calming breath. She still felt as if her entire skin was electrified, but her heart was slowing down. â€Å"Yes,† she said and worked at looking normal so they'd know her temporary insanity was over. As he helped her to the couch, Mark whispered, â€Å"I have to tell you, I've never seen you act so immature before. I'm proud of you.† Even big sisters have to have some off time, Mary-Lynnette thought. She patted him vaguely and sat, feeling tired. Ash settled in a plush-covered chair. Rowan andKestrel sat beside Mary-Lynnette. Mark and Jade shared an ottoman. â€Å"All right,† Ash said. â€Å"Now can we fast introduce ourselves? I presume that's your brother.† â€Å"Mark,† Mary-Lynnette said. â€Å"Mark, that's Ash.† Mark nodded. He and Jade were holding hands. Mary-Lynnette saw Ash's eyes drop to their intertwined fingers. She couldn't tell anything from his expression. â€Å"Okay. Now.† Ash looked at Rowan. â€Å"I'm here to take you back home, where everyone misses you violently.† Jade breathed, â€Å"Give me a break.† Kestrel said, â€Å"What if we don't want to be taken?† and showed her teeth briefly. Mary-Lynnette didn't find that strange. What she found strange was that Ash didn't return the smile. He didn't look lazy or sardonic or smug right then. He looked like somebody who wants to get a job over with. Rowan said, â€Å"We can't go home, Ash.† Her breathing was slightly irregular, but her chin was high. â€Å"Well, you have to come home. Because otherwisethere are going to be some fairly drastic consequences.† â€Å"We knew that when we left,† Jade said, with aslittle emotion as Rowan. Her chin was high, too. â€Å"Well, I don't think you've really thought itthrough.† Ash's voice had an edge. â€Å"We'd rather die than go back,† Jade said. Kestrel glanced at her quickly, one eyebrow raised. â€Å"Oh, well, fine, I'll just make a note of that,† Ash said tightly. Then his expression darkened. He lookedmore determined than Mary-Lynnette would have thought he could look. Not in the least like a big blond cat. Like a lanky, elegant pale tiger. â€Å"Now, listen,† he said. â€Å"There are a few smallthings that you don't understand, and I don't have any time to play games. So how about we send yourlittle friends home and then we can all have a fam ily talk.† Mary-Lynnette's hands clenched into fists. Mark clutched at Jade, who pushed him awayslightly with her elbow. She was frowning. â€Å"I think maybe you'd better,† she said. â€Å"I'm not going to leave you.† Rowan bit her lip. â€Å"Mark †¦Ã¢â‚¬  â€Å"I'm not going. Don't try to protect me. He's not stupid, sooner or later he's going to find out that we know about the Night World.† Rowan drew in her breath involuntarily. Kestrel's expression never changed, but her muscles. tensed as if for a fight. Jade's eyes went silver. Mary-Lynnette sat very still. They all looked at Ash. Ash looked heavenward. â€Å"I know you know,† he said with deadly patience.†I'm trying to get you out, you poor sap, before I find out how much you know.† The sisters stared. Mary-Lynnette opened hermouth and then shut it again. â€Å"I thought you didn't like humans,† Mark said. â€Å"I don't; I hate them,† Ash said with brittle cheer. â€Å"Then why would you want to cut me a break?†Ã¢â‚¬ Because if I kill you, I have to kill your sister,† Ash informed him, with a smile that would have fit in perfectly at the Mad Hatter's tea party. â€Å"So what; she kicked you.† Ash stopped tossing answers back like footballs. â€Å"Yeah, well, I may change my mind any minute.† â€Å"No, wait, † Jade said. She was sitting with legs folded under her, staring at her brother fiercely. â€Å"This is just too weird. Why would you care whathappens to a human?† Ash didn't say anything. He looked at the fire place bitterly. It was Rowan who said softly, â€Å"Because they're soulmates.† An instant of silence, then everybody started talking explosively. â€Å"They're what? You mean, like what Jade and Iare?† â€Å"Oh, Ash, this is rich. I just wish our father were here to see this.† â€Å"It is not my fault, â€Å"Mary-Lynnette said. She found everyone turning toward her, and realized that her eyes were full. Rowan leaned across Kestrel to put her hand on Mary-Lynnette's arm. â€Å"You mean it's really true?Mark said, looking from Mary-Lynnette to Ash. â€Å"It's true. I guess. I don't know what it's supposed to be like,† Mary-Lynnette said, concentrating on making the tears go away. â€Å"It's true,† Ash said moodily. â€Å"It doesn't meanwe're going todo anything about it.† â€Å"Oh, you've got that right,† Mary-Lynnette said. She was glad to be angry again. â€Å"So let's all just pick up our toys and go home,†Ash said in the general direction of his sisters. â€Å"We'llforget all about this; we'll just agree that it neverhappened.† Rowan was watching him, shaking her head slightly.There were tears in her eyes, but she was smiling. â€Å"I never thought I'd hear you say something likethat,† she said. â€Å"You've changed so much-I can't believe it.† â€Å"I can't believe it, either,† Ash said bleakly. â€Å"Maybe it's a dream.† â€Å"But you have to admit now that humans aren'tvermin. You couldn't be soulmates with vermin.† â€Å"Yes. Fine. Humans are terrific. We all agree; nowlet's go home.† â€Å"When we were kids, you were like this,† Rowan said. â€Å"Before you started acting like you were better than everyone. I always knew a lot of that was just show. To hide how scared you were. And I always knew you didn't really believe a lot of the horriblestuff you said. Somewhere inside, you're still that nice little kid, Ash.† Ash produced his first really flashingsmile of theevening. â€Å"Don't bet on it.† Mary-Lynnette had listened to all this feeling shakier and shakier. To conceal it, she said to Rowan, â€Å"I don't think your aunt thought so.† Ash sat up. â€Å"Hey, where is the old hag, anyway?I need to have a talk with her before we leave.† This silence seemed endless. â€Å"Ash †¦ don't you know?† Rowan said. â€Å"Of course he knows. Ten to one, he did it,† Kestrel said. â€Å"What is it that I'm supposed to know?† Ash said, with every sign of being about to lose his patience. â€Å"Your aunt's dead,† Mark told him. â€Å"Somebody staked her,† Jade added. Ash looked around the room. His expression said he suspected it was a practical joke. Oh, God, Mary Lynnette thought numbly, when he's startled and bewildered like that he looks so young. Vulnerable. Almost human. â€Å"Somebody †¦ murdered †¦ Aunt Opal. That's what you're telling me?† â€Å"Are you telling us that you don't know?† Kestrel asked. â€Å"What have you beendoing all night, Ash?† â€Å"Banging my head against a rock,† Ash said. â€Å"Thenlooking for you. When I walked in you were talking about me.† â€Å"And you didn't run across any livestock tonight?Any-let's say-goats?† Ash gave her a long, incredulous look. â€Å"I fed, if that's what you're asking. Not on a goat.Whatdoes this have to do with Aunt Opal?† â€Å"I think we'd better show him,† Rowan said. She was the one who got up and lifted the fold ofrug away from the goat. Ash walked around thecouch to see what she was doing. Mary-Lynnette turned to watch his face. He winced. But he controlled it quickly. Rowan said quietly, â€Å"Look at what was in the goat's mouth.† Ash picked up the black flower gingerly. â€Å"An Iris. So?† ‘Been to your club recently?† Kestrel asked. Ash gave her a weary look. â€Å"If I had done this, why would I sign it with an iris?† â€Å"Maybe to tell us who did it.† â€Å"I don't have to kill goats to say things, you know. I can talk.† Kestrel looked unimpressed. â€Å"Maybe this way the message has a little more impact.† â€Å"Do I looklike the kind of person who wastes time turning goats into pincushions?† â€Å"No. No, I don't think you did this,† Rowan said inher quiet way. â€Å"But somebodydid-probably whoever killed Aunt Opal. We've been trying to figure outwho.† â€Å"Well, who have we got for suspects?† Everyone looked at Mary-Lynnette. She looked away. â€Å"There's one who's pretty prime,† Mark said. â€Å"Hisname's Jeremy Lovett. He's a real-â€Å" â€Å"Quiet guy,† Mary-Lynnette interrupted. If anyonewas going to describe Jeremy, it was going to be her. â€Å"I've known him since elementary school, and I would never,ever have believed he could hurt any body-especially an old lady and ananimal.† â€Å"But his uncle was crazy,† Mark said. â€Å"And I'veheard things about hisfamily-â€Å" â€Å"Nobodyknows anything about his family,† Mary-Lynnette said. She felt as if she were struggling to keep her head above water, with barbells tied to herwrists and ankles. What was dragging her downwasn't Mark's suspicion – It was her own. The littlevoice in her head that was saying, â€Å"But he seemed like such a nice guy†Ã¢â‚¬â€œand which meant, of course, that he wasn't. Ash was watching her with a brooding, intent expression. â€Å"What does this Jeremy look like?† Something about the way he said it irritated MaryLynnette beyond belief. â€Å"What do you care?† Ash blinked and shifted his gaze. He shrugged minimallyand said with forced blandness, â€Å"Just curious.† â€Å"He'svery handsome,† Mary-Lynnette said.Gooda way to let out her anger and frustration. â€Å"And the thing is that he looks very intelligent andsensitive-it's not empty good looks. He's got hair that's sort of the color of Ponderosa pinecones andthe most wonderful brown eyes†¦. He's thin andtan and a little bit taller than me, because I'm normally looking at his mouth†¦.† Ash didn't look pleased. â€Å"I saw somebody vaguelylike that at the gas station -in town.† He turned to Rowan. â€Å"You think he's some kind of outlawvampire?† â€Å"Obviously not a made vampire because MaryLynnette has watched him grow up,† Rowan said. â€Å"I was thinking more that he might be renegade lamia.But there's not much use in trying to figure it out from here. Tomorrow we can go and see him, and then we'll know more. Right?† Mark nodded. Jade nodded. Mary-Lynnette took adeep breath and nodded. Ash nodded and said, â€Å"All right, I see why you can't go home until this is solved. So, we'll figureout who killed Aunt Opal, and then we'll take the appropriate action, and then we'll go home. Got it?† His sisters exchanged glances. They didn't answer. As she and mark walked back to their house,Mary-Lynnette noticed that Sirius had lifted abovethe eastern horizon. It hung like a jewel, brighterthan she had ever seen it before-much brighter. Itseemed almost like a miniature sun, flashing with blue and gold and violet rays. She thought the effect must be psychological,,until she remembered that she'd exchanged blood with three vampires.

Marketing and Product

1. On the Basics: a. We have asserted that marketing is really the strategic idea of ‘connectedness’ with customers. From the perspective of your final project company, identify and discuss how your company connects with its customers – select from either the marketing concept or the selling concept. Be sure to define each concept and be detailed in your response. A: Marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. customer focus and value are the path to sales and profits) The marketing concept is a customer-centered sense and responds philosophy. (The job is to find the right products for your customers. ) My project company Samsung took the marketing concept and connect with its customers. Samsung chooses to concern more about customers’ need and invent products that solve customers’ problems rather than make it and sell it. Before inventing cellphone products it will do a lot of surveys and experiment to find out what problems exist and concerned seriously in modern world.Activities like free gift and sample-with-purchase, free experiencing and considerate after-selling service are good ways of finding what customer want and asking for feedbacks. Not only can these marketing strategies collect data and examples for its study, but also can build a strong relationship with current and potential customers. Besides that Samsung also develop a system of contacting with customers, which uses cell phones and email. By emailing and texting customer what new products are and asking their ideas about them helps improve products and make products more customer-orientated. . Referring to your project company provide a well-developed characterization of your market segment and your target market. i. Identify the most urgent issue necessary for you to penetrate or protect your desired market space. Mark et Segmentation: Target Customers: Urgent issue: The most urgent issue is to differentiate this smartphone from other smartphone of other brands by marketing. There are many smartphones in the market and the most competitive one is the iphone5 from Apple.These two smartphone have similar function and both have good reputation in repairing skins. To market the serum from Lauder we have to stress its function of giving you the most attractive function such as Pop up play and Face Zoom which Apple doesn’t have. c. Lastly, concisely address each of the following central positioning questions pertaining to your project company/brand: i. What position, if any, do you already have in the prospect’s mind? Here I list some of the competitive offerings Full range of service after selling Apple 9. 0 Nokia 7. Motorola7. 5 HTC 7. 0 Sharp6. 5 ZTE6. 0 Quality of product The branches of product ii. What position do you want to own? With a strong brand advantage and the luxuriant Apple store, Apple now is still the brightness star in people’s mind. But what I am going to do is to give customers more space to experience our product when they come to Samsung store . I aim to own the first place. iii. What companies must be outgunned if you are to establish or maintain that position? From my point of view, Motorola would be the first one to be outgunned.The reason is that: 2. On the Marketing Mix: Discuss the strengths and weaknesses of your company’s marketing mix and offer strategic recommendations on how the company should handle the most burning marketing problem/opportunity impacting the strategic performance of the ‘mix’. Consider shaping your answer with the 5Cs in mind Strengths: Lauder has diversified marketing strategies from retailing stores to TV commercials to spas. It present the product in many dimensions and gives consumer a full and impressive understand of the product.Weakness: Most of Estee Lauder’s retail stores are owned by the company. Lauder doesn’t want to cooperate with other retailers in order to keep their image of high-end. However, marketing the serum means you have to highly exposed your product to the public and remind them there’s always this choice for them and they have easy access to the product. Solutions: The burning marketing problem is galaxy does not have a strong differentiated position from other brands and not impressive to cosumers. Firstly, we should think of customer solution.By launching ad campaign in which stress the function of the product and list features that other cellphones don’t have, we are actually telling consumers that the extra benefits they can get from choosing this cellphone. Besides that we can set up experience lounge in some shopping malls for people to try the product out as well as teaching them how to use it to achieve the best effect. Secondly, we focus on customer cost. To some people who have never used it before they might not want to spend that much money in trying a new product.So when we are launching this product we can offer discount or selling as a package to lower the price so that more potential customer will be willing to have a try. Fourthly, we can promote the communication. By establishing two-way communication can really strengthen the tight with consumers. Why many brands are forgettable is because they don’t have a strong connection with consumers. By contacting consumers with email and message we can always expose them in the information of the products which increase the chance of them choosing the product. 3. On Consumer Buying Behavior: a.Referring to your company, describe a scenario of your typical customer using the buyer decision process when considering purchasing your company’s product/service. Use the language from our readings. i. Consider pulling from your database research offered in our library workshop to authenticate how your customers behave in you r market environment. b. Additionally, from the criteria that influence the rate of adoption, in what area does your company/product excel and what area does your company/product require attention to strengthen the adoption process? Be detailed in your response. . First we have Need Recognition. The buyer recognizes a problem or need of the cellphone by talking to a friend of watching an ad. Second, he will do Information Search. Ads are from commercial sources-controlled by marketers. He may also find information from personal sources, public sources and experiential sources. By watching ads or listening to the advice of a close friend or trying the samples she will get the information about the cellphones. Third, we have Evaluation of Alternatives. He will evaluate alternatives with calculations and logical thinking.By taking each attribute into consideration and compare different cellphones he finds out that cellphones from Samsung will satisfied his need with the functions galax y has. Fourth, he will make the Purchase Decision. After ranking brands and forming purchase intention, he is about to buy the cellphone. Now if attitudes of others also points to buying it and there’s no unexpected situational factors like worsening economy or dropping price of competitors, he will by the rather expensive cellphone form Samsung. Last but not least there’s Postpurchase Behavior.He will feel either satisfied or unsatisfied with the galaxy,which is the gap between the expectations and the product’s perceived performance. b. EXCEL Relative advantage: 4. 8† Super Amoled HD display Pebble blue or marble white Battery: 2,100mAh (wireless charging optional extra) Camera: 8MP rear; 1. 9 MP front S-Beam High speed file transfer via NFC and WiFi Direct, between two phones touched together, operating at up to 300Mbps. Smart Stay The phone tracks your eyes, so as long as you’re looking at it, the display won’t dim or turn off.What Needs to be STRENGTHEN? the purpose of the current market situation, the major brands of mobile phone chain (such as Suning, Gome, etc. ) occupies a large market, so we are faced with considerable pressure. According to the market potential, the Guangdong market level of consumption analysis, consumer groups, after all, is limited, so we have a unique service to impress potential customers. d out the differences. 4. On Branding and the Product Lifecycle: a. Referring to your company, identify the one major strength and weakness of the brand. i.What are your recommendations to strengthen the competitiveness and equity of the brand? ii. Identify at what stage your brand falls within the product lifecycle model. What is required for you to ensure that the customer remains eternally ‘connected’ to your brand? a. Strength: Samsung has sufficient fund for inventing so it’s able to apply high-tech into their products, which makes it a sell point to the customers because nowad ays everyone likes new technology. What’s more, when inventing the product Samsung will have so many test before they finally launch the product so the product is definitely safe.Weakness:The four-nuclei graphics card needs large amount of electricity The outer skin is easily getting old because of its material i. To increase competitiveness and equity of the brand first we need to think about the brand positioning Marketers need to position the brand clearly in the target customers’ mind. I will position the brand at the highest level which is on strong beliefs and values. By launching ad campaigns we deliver the concept that the serum form Estee Lauder is more than a serum, it’s a lifestyle you choose. â€Å"To be fabulous and healthy everyday gives you the confident to face every challenge. I would also establish a mission for the brand and a vision of what the brand must be and do. Through the promise the serum deliver to buyers we can strongly impress the buyers with the features, benefits and experience. Second, I will introduce line extensions. Redesigning the form, color and size of the screen we can easily change the image of this old product in consumers mind. The Samsung cellphone old outfit is no longer suitable for modern consumers because it was designed long time ago and the main concept is to express its luxurious.Nowadays people want products which can present youth and energy. So changing the outer packing is necessary in delivering new message to the consumers. ii. The product falls on the maturity stage in which product’s sales growth slows and profits stabilized. In order to ensure the customers remain eternally ‘connected’ to the brand marketers should evolve to meet changing consumer needs. Modifying the Market- The company should try to increase consumption by finding new users and new market segment for its brands.The Vita-mineral Radiance Serum from Lauder is often adopted by women over 30 yea rs old for the special benefit in fighting wrinkles. But actually it is suitable for women over 20 years old because it can give them the healthy grow of skin and prevent early wrinkles. Modifying the product- Changing the characteristics such as features, style or funtion to attract new users and inspire more usage. The old funtions of the Samsung were designed in the 2000s’ and it’s too garish for young people. Some details are unnecessary and will mislead consumers that this is a product for mid-age people.By changing the cellphone to a more simple and portable style can really modify the image in people’s mind and attract younger consumers to buy it. Modifying the marketing mix- Improving sales by changing one or more marketing mix elements. The company can offer new or improved services to buyers. Distributing free, new samples and offering free tour to â€Å"Korea Tour† after purchasing the serum can really attract consumers to buy this old product. The company can offer a lower price after discount the product to increase the scale of sale.The company can also launch a better advertising campaign or use aggressive sales promotions. By redefining the product’s use and target customer, the company can launch ad campaign that highly stress the benefits this cellphone offer and help consumers notice their potential need. Company The analysis of the company allows for the evaluation of the company's objectives, strategy and capabilities. These areas indicate to an organization about the strength of the business model or whether there are areas for improvement, as well as how well an organization will fit with the external environment. 6] †¢ Goals & Objectives: An analysis on the mission of the business, the industry of the business and the stated goals required to achieve the mission. †¢ Position: An analysis on the Marketing strategy and the Marketing mix. †¢ Performance: An analysis on how effectively the b usiness is achieving their stated mission and goals. †¢ Product line: An analysis on the products manufactured by the business and how successful it will be in the market. [5] [edit] Competitors The competitor analysis takes into consideration the competitors position within the industry and the potential threat it may pose to other businesses.The main purpose of the competitor analysis is for businesses to analyze both the current and potential nature and capabilities of a competitor in order to be prepared against competition. The competitor analysis looks at the following criteria's: †¢ Identity competitors: Businesses must be able to identify competitors within their industry. Identification of whether competitors provide the same service/products to the same customer base will be useful is gaining knowledge on direct competitors.Both direct and indirect competitors must be identified, as well as potential competitors that may enter the market. †¢ Assessment of co mpetitors: The competitor analysis looks at competitor goals, mission, strategies and resources. This will allow for a thorough comparison on the goals and strategies of both competitors and organization. †¢ Predict future initiatives of competitors: An early insight into the potential activity of a competitor will help a company be prepared against competition. [6] [edit] Customers Customer analysis can be vast and complicated.Some of the important areas that a company analyzes includes:[5] †¢ Demographics †¢ Advertising most suitable for the demographic †¢ Market size and potential growth †¢ Customer wants and needs †¢ Motivation to buy the product †¢ Distribution channels (online, retail, wholesale, etc. ) †¢ Quantity and frequency of purchase †¢ Income level of customer [edit] Collaborators Collaborators are useful for businesses as they allow for an increase in the creation of ideas, as well as an increase in the likelihood of gainin g more business opportunities. 7] The following type of collaborators are: †¢ Agencies: Agencies are the middlemen of the business world. When businesses need a specific worker who specializes in the trade, they go to a recruitment agency. [8] †¢ Suppliers: Suppliers provide raw materials that are required to build products. There are 7 different types of Suppliers: Manufacturers, wholesalers, merchants, franchisors, importers and exporters, independent crafts people and drop shippers. Each category of suppliers can bring a different skill and experience to the company. 9] †¢ Distributors: Distributors are important as they are the ‘holding areas for inventory'. Distributors can help manage manufacturer relationships as well as handle vendor relationships. [10] †¢ Partnerships: Business partners would share assets and liabilities, allowing for a new source of capital and skills. [11] Businesses must be able to identify whether the collaborator has the capab ilities needed to help run the business as well as an analysis on the level of commitment needed for a collaborator-business relationship. [6] [edit] ClimateIn order to fully understand the business climate/environment there are usually many different factors that can affect a business, and if researched well it will contribute to a company that can respond well to change. An analysis on the climate is also known as the PEST analysis. The types of climate/environment firms have to analyse are: †¢ Political and regulatory environment: An Analysis of how active the government regulates the market with their policies and how it would affect the production, distribution and sale of the goods and services. Economic Environment: An Analysis of trends regarding macroeconomics, such as exchange rates and inflation rate, can prove to influence businesses. [5] †¢ Social/cultural environment: Interpreting the trends of society;[5] which includes the study of demographics, education, culture etc. †¢ Technological analysis: An analysis of technology will help improve on old routines and suggest for new methods in being more cost efficient. In order to stay competitive and gain an advantage over others, businesses must have sufficient knowledge on the technological advances

Statistical Applications

The pie chart shows percentage among adults with diagnosed diabetes receiving treatment of insulin or oral medication. It is normally used to present the data. I believe that this was a proper graph used to present the data. The information is clear. The data was presented in a good visual that I could recognize the patterns and trends. The colors used to differentiate type of treatment are helpful. Was this the best way to display the data? What other types of graphs could have been used? This is the most appropriate chart for this type of data presentation. The Pie chart was the best way to present and display the data. Another type of graph or chart that could have been used is the bar graph. Both are graphs showing proportion. They produce the same information just in different forms Is the scope and scale of the graph appropriate? Why or why not? The scale of the chart was appropriate for the article and how it was presented. This article was part of a journal article and the chart had to be inserted into the article so the scale was appropriate. Does the chart or graph support the findings in the article? Why or why not? The pie chart was described clearly in the article with percentage and the type of treatment. The article also unclouded the source of data, it has the credential to the reader.

Repot Plan Research Paper Example | Topics and Well Written Essays - 750 words

Repot Plan - Research Paper Example Ever since then, the company has owned more than 17,000 distribution stores globally with its produce diversity ranging from drip brew coffee, snacks, salads, hot and cold sandwiches, coffee beans, and other hot and cold drinks. Today, Starbucks is facing solid competition from other coffee house organizations and the educational control globally (Schultz & Gordon, 2011). This paper outlines a three year strategic management proposal to Starbuck’s managing board of directors based on the strength, weaknesses, opportunities and the threats of the company and other factors. This proposal wraps more than a few aspects that will significantly contribute to the growth and development of the Starbuck organization. The plan reviews several subjects such as strategic marketing procedures and attainable financial policy. In order for the Company to remain competitive in the world market, the management of the organization has to review several factors in the organization such as manage ment policies, obtainable opportunities, expansion and economic plan strengths, marketing, weaknesses, risks that the organization face in the market with exceptional knowledge of the capability of the strategic management plan. Within the span of three years, Starbucks should build customers confidence on their services and products such as take away services (Bussing-Burks, 2009). Take away services are appropriate and this will enable customer to carry their well packed products. This will make the customers have an option of purchasing Starbucks products because they are consistent and reliable The three year strategy should ensure that the organization remains to be one of the best coffee house companies globally. The managing board of directors should have more than a few mission statements that describe their products, their partners, their customers, and its stores. The managing board of directors should hire a strategic plan consultant and facilitator in order to aid the or ganization with strategic formulation and write the company’s vision and mission statements. Mission and vision statement are appropriate in the development of the three year strategy. The objective of the mission and vision statement is to target the audience and define the business. The descriptions of the company are determined by the mission and the vision statement of an organization (Bussing-Burks, 2009). Therefore, the managing board of directors should change the company’s description in order for the three year strategy to be achievable The business plan of Starbucks should illustrate the industry and the market knowledge as well as the research that will be conducted by the management for the organizational development. One of the major factors that should be considered by the managing board of directors is the industry description and outlook. Industry description and outlook involves the current size and the historic development rate and other factors that have contributed to the growth of the organization. This aspect is significant because it will assist the managing g board of directors to acquire appropriate information about the target market in the next three years. However, for effective success of the strategic management proposal, the managing board of directors should identify the SWOT analysis of Starbucks organization. The purpose of the strategic management is to ensure that in the next thre

Summary Assignment Example | Topics and Well Written Essays - 250 words - 1

Summary - Assignment Example His belief had borne fruit. Grameen Banks grew at astounding rate with 2400 branches across 78000 villages across the country. Grameen Bank, is a micro credit institution that is a self financing body. It gives out loan to the self help groups through members’ deposits. It helps to provide the poor with the necessary credit to start income generating activity and thereby raise their living standard. The members have to comply with the sixteen components of ‘decisions’ which contributes to improved socio-economic status of the community. The charter includes hygiene, restructuring of dilapidated house, no dowry, education for children etc. The genuine defaulters are given fresh lease through re-structured loan repayment schedule and if required, more finance to improve business prospects. The timely payment serves as incentive for higher loan amount. The example of Bangladesh micro credit institutions have now been taken up in other under developed countries for po verty alleviation. The concept of phone lady is highly innovative and connects the village with external linkages, while providing the person with cell phone, a profitable means of income generation. The proactive participation of non government agencies is also encouraged for improving the living standard of the poorest of the poor. Reference

Deaf Again Assignment Example | Topics and Well Written Essays - 500 words

Deaf Again - Assignment Example In the case study, Mark was born without this disability but later grew deaf. His parents were deaf. However, the mark was a lucky child since his parents without the use of sign language, which in a way could have interfered with his speech and later affect his studies, educated him. The author states that the parents opted not to use sign language when educating mark. They had the belief that sign will interfere with Mark’s ability to speak. This could later interfere with his level of understanding during education. On the Fence is another collection from the deaf writers that depicts the hidden world that those with hearing disabilities live as a virtually invisible population. The parents and grandmother of Mark feel much proud that Mark is educated without the use of sign language that they believed might interfere with is education. As per the argument of Mark Drolsbaugh, a child should pick up a language at the age of one to two years. This will enable their parents to identify any disability and be in a position to employ corrective measures before the situation is severe. This will also enable the deaf children to establish whether they can pursue learning with or without the use of sign language. The picking of language at this age also establishes a foundation on the education basis, enabling the child to pursue the various aspects of learning like speaking, reading and writing more effectively. Mark, although he was deaf, remained determined. The support he goes from his parents gave him chance to pursue learning and prosper in education. The author regrets his slow growth and development of emotions. It took him so long to appreciate and be proud of the ‘deaf culture’. The deaf people should appreciate themselves and get encouraged that they can still prosper regardless of their disability. After a deaf child is implanted, the parents have a responsibility to support him or her.